With a recession gathering steam, 2009 seems to be a difficult year for small businesses. Tighten the belt on the marketing budget is a natural reflex in these situations. However, it would be a huge mistake for small businesses to close marketing in a recession because marketing is essential to survive a downturn. And marketing Fortunately, there are effective can be done to cost little or nothing to help keep your life in sales. Promotion marketing should not cost a bundle to produce results. Some of the activities of marketing the most effective are inexpensive and require little to invest your time to make them work for your business. Here are five marketing activities cost a small business can do to keep existing customers to return, while creating new ones: 1. Improve your website. Go to your site from the perspective of a visitor for the first time. Visitors are able to discern quickly what your site is about and why they should do business with your company? It is usually only ten seconds to capture their interest! The site is easy to navigate – your visitors can easily find what you’re looking for? If your business is online sales, is the buying process easy and foolproof? Provide components for sale at the box? And finally, you have at least made the search engine optimization, including meta, alt and title tags, and populate the page title and the text content with relevant keywords for each page? If sounds like gibberish to you, please visit sites like www. WilsonWeb. com for nonprofit techie site tuning advice. Take an hour or so to perform an audit of your website – ultimately give great return for your business! 2. Grow your customers and prospects a monthly newsletter e-mail. The use of “push” marketing through a newsletter to keep in touch with your customers and prospects. Get their interest in providing valuable information and promote your products or services directly to potential buyers. Includes incentives and create a sense of urgency. Click Insert through links to special pages on your site that relate to any offer or entities promoted in the newsletter. Use low cost ($ 30 – $ 50 per month) online services such as www. ConstantContact. com newsletter offering professional models and management of mailing lists. 3. Include your web address on all correspondence, including business cards and email. Add a slogan to e-mail address in the signature block that promotes your business. For example, “offer the largest and most global practice of custom widgets.” 4. Create and distribute press releases. It may be simple news page to announce new products or services offered by your company, your most recent achievements, new employees, management changes, new markets, discount schedules, etc. – basically anything in the public interest. Press releases are free advertising! Distribute them online targeted geographical areas and using public services affordable as www. PRWeb. com ($ 80 for each version). Do not worry – these services shows how to set the release. Be sure to include a link to your site to give readers interested in learning more or directing traffic to a system of online sales funnel. And since the press releases get picked up online from other web sites, newsletters and blogs as “loading rate” that create a link to your site from a variety of additional sites, increasing and the ranking of search engines. Do not forget to post your local press, printing of publications, as well! 5. Advertise promotions weekly or monthly on your website and in your newsletter to generate new sales and keeping customers coming back. If necessary, you can also get a unique web address (BigSale EG-TailorMadeSuits. Com) for about $ 10 that points to a page on your site where promotion is presented in detail with options to buy online. You can also add this address for the prospectus or online classifieds in your local newspaper or the magazine industry. With little effort, your small business can have a successful marketing program for the least cost. And now it’s time to try new things and learn new skills in marketing in May when you have some slack. If you are familiar with the above activities, which continue to provide an economic foundation for marketing once the economic recovery. Then an investment for the future starting with one of these proven marketing techniques. Then tackle the other. You’ll be surprised and delighted with the result!
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