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Top 10 Tools to TurboCharge Your Marketing

Staff — Sun, 17 Jan 2010 11:41:53 +0000

Most business owners hate the entire marketing process. I find marketing to be an energizing exercise to showcase my creativity, however, and enjoy it — when I do it. However, I fall into the same trap as millions of other small business owners — I’m so busy with clients (my profit-generating days) that I often push aside my marketing (my business development days).
So, to aid me in my marketing efforts, I try and “get the most bang for the buck” out of what I actually end up doing — and try to do that with a minimal amount of effort. These are 10 tools that I use in my marketing efforts that help me turbocharge my marketing:
1. Assessment Generator: Like to create an interactive survey or assessment that will help your visitor learn something about his/her life or business? With Assessment Generator, you can create online assessments that you can post to your website to increase your traffic and attract more clients. http://www. profcs. com/app/aftrack. asp?afid=256129&u=www. asse ssmentgenerator. com
2. AudioAcrobat: AudioAcrobat makes audio streaming fast and simple, whether you want to add an audio greeting or audio testimonials to your website or send out an audio postcard or record a teleclass. http://dgunter. audioacrobat. com/
3. Ezine Director: Ezine Director is a great service for creating, mailing and reporting back on the success of your newsletter. I love to be able to see how many readers opened my newsletter, who opened the newsletter, and what links they clicked on from the newsletters. EzineDirector offers the service free of charge if you send out less than 249 emails per month. http://www. ezinedirector. com?affiliate_id=250924
4. FreeAudioConferencing. com: Ever need to meet with colleagues, associates or even family members at a distance but don’t want to do it face-to-face? A teleconference bridge line can bring up to 100 people together at one place over a teleconference phone line. You can also conduct classes and training this way. And best of all, it’s free! www. freeaudioconferencing. com
5. Google News Alerts – Need a quick way to find out who’s talking about you online? Want to know on what sites your content might end up? Need to discover what your competitors are up to? Google Alerts let you type in an unlimited number of search terms, like your name, your company name, your industry, the name of your competitors, etc. Google will then deliver an email alert for any mention of your search term online. This is a wonderful way to track your own PR as well as industry trends. http://www. google. com/alerts
6. Kickstart Cart: Kickstart Cart is easy to use and setup, and offers the ability to create affiliate programs, follow up with prospective and current customers with autoresponders, create coupons for limited-time offers, as well as enable buyers to immediately download electronic purchases (ebooks, audio files). There is a free 30-day trial, but don’t sign up until you have the time to test drive it–30 days goes by fast! http://www. kickstartcart. com/app/?pr=31&id=59401
7. Press Release Distribution Services: A well-written press release about a new development in your company can earn you great amounts of free publicity, at little or no cost! I use the services that distribute the releases at no cost, and several of them offer a low-cost upgrade ($10-$30) to expand the reach of your release. To see the listing of the free services that I use, visit http://www. onlinebizcoachingcompany. com/resources. htm
8. Submit Your Article: If you’ve ever tried to manually submit your articles to article directories, you’ll find it to be a time-consuming task. SubmitYourArticle. com automates this process by allowing you to submit up to four articles each month and then distributes the articles to hundreds of web sites, article directories and ezine publishers. I’ve just started using this service, and I’m already seeing results! http://www. submityourarticle. com
9. SalesLetter Generator: Need to create a quick one page website for a special program or product you’re offering? I often need to do this, but need a bit of help in writing the content. Salesletter Generator asks you a series of questions about what you’re offering, and when you’ve answered the questions, generates a one page sales letter in HTML that you can post immediately! It saves me lots of time and energy–much easier than trying to determine how to write this on my own! http://www. ebookgenerator. com/cmd. php?Clk=1227194
10. Typepad: I’ve tried out several blogging software services, and Typepad is the one that I found to be both simple to use and powerful. You can set up as many blogs as you desire with a Pro account, and you can customize your blog in an infinite number of ways. You can also password-protect your blog and use it as a client-only portal to share info and files with your client base. http://www. typepad. com
Marketing can be a chore, or it can be a creative process that ignites your business. See how these tools can help you turbocharge your marketing plan!

Online Business Coach Donna Gunter helps self-employed
professionals make more profit in less time online. To
sign up for more FREE tips like these and claim your FREE
ebook, TurboCharge Your Productivity: 50 + Tools To Help
You Automate Your Business and Make More Profit in Less
Time Online!, visit her site at
http://www. OnlineBizCoachingCompany. com .

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The use of Autoresponders can help you Operate your Online Business

Staff — Thu, 17 Dec 2009 13:33:21 +0000

When it comes to your online business, you want to make it as professional as you can. That will convey a message to consumers that you are a business worth investing in. Yet giving that impression doesn’t have to take all of our time. One of the neat things about an online business is that so much of it can be automated on your behalf. This will allow you to get results but without too much time involved to accomplish it.

Autoresponders allow you to create messages for potential customers, to welcome first time customers, and to encourage those that have made a purchase to do so again. You can set them up to go out to your different lists at regular intervals. It isn’t time effective to send a personal email message to each customer as they sign up. It is also impossible to do so manually after they have provided you with their email address.

With autoresponders you can send them those messages though but have them set up to go out automatically. For example someone that opts in should get an email that goes out to them as soon as they do so. This should welcome them and encourage them to come back to your site on a regular basis. You don’t want to bombard people with these messages though so spread them out.

A week or so down the road you can follow up with those that haven’t yet made a purchase. Perhaps telling them about a particular product or offering them free shipping in an automated message can be the encouragement they need to do so.

When a customer does make a purchase, they should get an automatic message that thanks them for it. Remember that they won’t be working with a person face to face when they buy something online. You want them to know their order has successfully gone through. If you don’t offer such an autoresponder message it leaves them wondering. Some will even submit their order again thinking it didn’t process the first time.

Since most business should come from repeat customers, you want to treat them very well. Offering them special offers and discounts due to the fact that you value them as a customer will go along way. They will appreciate the recognition that you send their way. At the same time, it will encourage them to continue making more purchases from you.

There are plenty of different ways you can set up autoresponders in order to help your online business. You need to use them when you can to present information to potential and current customers. The use of autoresponders allows you to do so professionally. It doesn’t take very long to complete your automated messages, but the results from them are very good.

Take your time to explore the different service providers out there that offer autoresponder services. You will find that they often can walk you through the steps of the process. Sending out messages in such a way will save you time but still give the impression that you operate a very efficient and effective business.

In fact, many experts with online marketing agree that the use of autoresponders is one of the most powerful and cost effective ways to reach your target market. As your opt in list continues to grow you will find the use of them to be even more effective. The fact that you can set up different messages to work with different groups of lists makes them more effective than ever before.

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Increase Website Traffic & Sales with an Autoresponder Course

Staff — Tue, 08 Dec 2009 13:05:01 +0000

When you are trying to get more traffic to your website, (and thereby trying to increase website sales) setting up a free autoresponder course has many definite advantages. People love receiving things for free and will flock to your website to take advantage of a free learning experience. Offering your e-course for free will also prompt people to recommend your website to their friends. Not only will people visit your website to sign up for the course, but you will be able to increase your mailing list. Having a large mailing list is huge in the website marketing industry. A mailing list allows you to send details of the product or service you are offering to people who are interested in your niche. Haven’t they already indicated their interest by signing up for your course? Therefore they are ripe for the buying. One hint – make sure the course you offer is in line with what your website and services are all about. For instance, if you are selling fishing equipment, offer a course in ‘How to Catch that Elusive Bass’ or ‘How to Make Your Own Fishing Lures’. Another advantage for setting up an e-course is that you appear to be an expert on your subject or niche. People will feel that if you have enough knowledge to set up a course on the subject, you are an expert. And when they feel that way, they trust you more. They will be more apt to listen to your ‘pitch’ and take advantage of the offer you present for your products and services. You can find free autoresponders that you can use to deliver your e-course easily over the internet. All you have to do is to type in ‘free autoresponders’ in any search engine and you are sure to receive a list where you can find one to suit you. You can also pay for an autoresponder that may have more features than a free one, if you choose. Setting up an e-course does not have to be a difficult thing. Basically what you need to do is get a group of articles together that provide useful information. With an autoresponder, you can send out the articles separately over a set period of time that you select, say one every other day or one every week. You can limit the amount of articles or just run an on-going lesson campaign, which allows you to expose your offer to a potential customer each time you send out a new lesson. The basic minimum for an e-course would probably be about five articles. If you are not an expert writer or don’t feel you have the time or ability to create an e-course, one way to go would be to buy PLR packages of articles on one subject and string them together to form an e-course. You can a sentence here or there to add information you feel may be new or relevant, so that the articles are not just rehashed material that is found all over the web. You can also hire a writer to put a course together for you. The cost you pay for the writing will be brought back to you ten-fold by the business you receive from customers signing up for your free e-course. As mentioned, offering a free autoresponder e-course will bring lots of new traffic to your website. People will sign up for your course and you have the opportunity with each new lesson they receive to turn them into paying customers.

Denny Phillips is a writer dedicated to helping website owners attract visitors to their websites. See more of her writing at: http://www. contentwebsitewriter. com

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How To Fully Automate Your Website So You Don’t Waste Time Working

Staff — Mon, 30 Nov 2009 20:56:53 +0000

So you don’t have a way of managing all of the customer responses coming through your inbox? I can relate, please let me share a personal story.

When I first started my online business, I didn’t know what an autoresponder was, and I was intimidated by setting one up on my site. I simply had an HTML form set up that would send e-mail address of people that wanted my newsletter straight to my inbox. I can only imagine the amount of money that I was leaving on the table. I had no way of responding back to my potential customers. When I saw a newsletter signup come into my inbox, I would copy and paste a reply back to them.

The times have changed. Not only is the above situation not acceptable, but there’s no way you can effectively grow your business without an autoresponder.

After all, since you now have your website set up to sell your e-book, you are going to need a way to handle the various types of correspondence being sent to you from potential customers.

Autoresponders are an effective and economical innovation (software program) designed to “respond” to any messages a website receives. Thousands of online businesses use autoresponders to send a confirmation “thank you” notice when anyone registers with their email address on the site. Think of them as an answering machine for your website.

Using an autoresponder is a critical component to having a successful ebook business. Not only do you need to respond to messages and inquiries, you must implement an email sales campaign to promote your ebook. If you were to try to manage the emails yourself, the task will eventually become impractical and extremely time consuming. You could hire someone to answer them, but when your site is receiving several hundred hits a day with an average of 50% registering to receive more information; you would need to hire several people thus making the cost very prohibitive. In business, “time is money and money is time”, and online, and autoresponder is the only solution.

If you do not have an autoresponder, you will lose sales, and lots of them. If you are not using an auto email program to get these non-committals to return to your site, you will not be able to sell your ebook to them. It’s really as simple as that.

How does an autorepsonder work? By utilizing the information you input into the programs, the Autoresponder will automatically answer any email or sign-up your site receives. You can even program a variety of responses and how many times you want to send your customers an email; plus any sales receipts, download information and access, support problems – can all be effectively handled by an autoresponder. Obviously if there is a support situation, you or your webmaster will need to step in and fix the problem, but the autoresponder can easily let the customer know that someone will be emailing them soon to help.

Due to the nature of your business (e-book sales), you will need a variety of email autoresponses depending upon the situation. A typical list of responses for an e-book sales site might include some or all of the following:

1) Thank you response for visiting and signing up;
2) Free newsletter emailed to all sign-ups;
3) Special offer emails to entice purchase;
4) Purchase notification/invoice;
5) Thank you for purchasing;
6) Informing of your newest e-book;
7) Offer free course/bonus for signing up;
Notification of problems/complaints received from customers;
9) Notification of feedback received.

Basically the uses of the program are endless, in fact anything that you would want emailed to several customers can be handled through an autoresponder. And just like the almost limitless uses, there are a vast number of autoresponder companies vying to handle your e-business correspondence.

Many sites have free autoresponder programs available which handle minimal email tasks; however because you are trying to sell ebooks, you should look for a system or service that does not limit the capabilities of your emails. Make sure you get unlimited email size plus you will need the ability to send multiple emails to the same person over a period of time. Remember, the reason for sending several emails over a course of time is based on the fact that most customers (about 60% – 70%) do not purchase on their first visit. If they are interested in learning more about your ebook, they will sign up for more information. And this is when you use an autoresponder to send multiple targeted information emails to drive those reluctant customers back to your site for the purchase. You will also want to have the ability to track your emails

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How To Generate Free Website Traffic From Autoresponders

Staff — Mon, 09 Nov 2009 17:24:34 +0000

Autoresponders are a great way to build an email list and generate free traffic from a subscriber base. Its suprising how many people will visit your website, if they have received an email message first. for more information visit www.ebiz4every1.com

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How to Choose an Autoresponder That Works | ArticlesBase.com

Staff — Wed, 29 Jul 2009 12:56:56 +0000

Autoresponders are a great way to leverage your busines by automating email broadcasts. Choosing the right autoresponder is essential – Free or Paid?

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How to Choose an Autoresponder That Works

Staff — Wed, 08 Apr 2009 13:26:31 +0000

Autoresponders are a great way to leverage your busines by automating email broadcasts. Choosing the right autoresponder is essential – Free or Paid?

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