Many people do not realize that the stories that started on the Internet has become world powers because of media coverage in traditional items like CNN, the Today Show, The New York Times, Time and The Wall Street Journal. The myth is that everything happens online, when in reality the sequence is online / offline with the process of online marketing and social media more powerful, traditional PR is more important than ever. Many people confuse marketing on the Internet with traditional public relations, but there is a world of difference between the two. Mais utilis?s de mani?re efficace, se conjuguent parfaitement et la combinaison permet de cr?er l'un des outils marketing les plus puissants disponibles ? la raison que les proc?dures classiques de relations publiques est si puissant, c'est que nous dans les m?dias, deviennent les news. You evaded the advertising section of the press and skipped the editorial. You are the news that comes from the credibility and validation. Not only reach their target market, you're positioned as an expert. Unlike any other form of marketing, effective PR can provide that as an expert in your field and put on the screen, your company, your talents and / or product. He can do locally, nationally and internationally. You're history! What has always been what PR has a powerful marketing tool. Validation and credibility factor can not be overestimated. Other forms of marketing, whether advertising, direct marketing or online marketing can not offer the element of basic trust that has been present in the media. YouTube, Twitter, Facebook, MySpace. . . What do these stories have in common? All received huge amounts of coverage of traditional media, what really broke the story. Means of online communication can spread like wildfire, but without the weight of serious mainstream media in general, stories are phenomena of the Internet. Without the attention of traditional media, the Internet can create temporary flashes – but no stars. The interaction between traditional marketing and Internet PR is a two-way street, as you can use the Internet to amplify the power of a local or regional history of public relations, you can also use traditional public relations to focus on one of the Internet phenomenon and to turn a new public. Increasingly we see cases where an entrepreneur or a business owner or rock group has launched a buzz on Twitter, Facebook or MySpace and the buzz turned into a new public history. In fact, Twitter, Facebook and MySpace all grown exponentially due to the coverage of mainstream media, which has prompted countless new visitors to these sites. In this case, you can make a full turn to use the full marketing potential of both PR and the Internet: you use the Internet and media to create a story and a hum, a stage where traditional media, newspapers , land, magazines and television coverage and then turn around and put the lid on the network to expand your means. . It ends with the validation and credibility of traditional relations with the Internets reach around the world. Great stories start online, but really exploded after the mainstream media covering them. Because the social aspect of Internet marketing is still relatively new and interesting, many companies try to replicate successful experiences online Facebook, YouTube and Twitter without going through the validation and credibility factor that comes with the mainstream media. This can be a very costly mistake in a recession. Ironically, traditional PR is the real secret of online marketing explosive. Copyright ? Anthony Mora 2009 For further information: www. AnthonyMora. com
No related posts.
Related posts brought to you by Yet Another Related Posts Plugin.
